premium wines

The strength of the image and how it can affect the choice of a good wine

Marketing experts often say that “image is everything” … and -generally- they are right. In the world of wine there are prejudices among wine consumers that condition the preference for the products. In Western culture it is customary to say that “everything comes through the eyes” … if it looks good, if it looks healthy, if it is beautiful … if it meets these requirements it is acquired. Something similar happens with the wine. Over the years prejudices were created…

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Chile, the fourth largest wine exporter in the world

Chilean export wines already have their own place in the world: they are in fourth place as a world exporter of wine, with a turnover exceeding US $ 2,000 million. International markets are not only reserved for large vineyards, large producers and large exporters, but are also available for Chilean agriculture. The growth shown by Chilean agriculture in 2018, year in which it grew by 5.8%, figure that is well above the growth of the Chilean economy that reached 4%.…

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Experts anticipate a 20% drop in vintage yields 2019

Experts have anticipated that this year there will be a decrease that contrasts with the 2018 process, a period in which yields were 30% higher, compared to the complex harvests of 2016 and 2017. In Chile, the harvesting process began at the beginning of March 2019. We have been little more than a month and, although there are still areas to be harvested, some trends are already visible. Experts warn that, at a general level, a decrease of at least…

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Chilean export wines surpass their historical sales and the vintage began

Chilean wine brands are leaving an important footprint worldwide. Foreign sales already exceed two billion dollars; the wines are already reaching more than 150 nations and Chile is already in fourth place as a world exporter. Exports exceeded 2,060 million dollars in 2017. These days, and since a few weeks ago, grape harvesting has been taking place in Chile and, as has been the case in recent years, it has been advanced as a result of climate change. The effects…

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