The challenge of wine in front of new millennial consumers
In Chile, in the last 10 years, the per capita consumption of wine has registered a stagnation, in contrast to categories such as beer, which have shot up to the eaves of a young audience that looks for other products. Given this, the wineries have opted to strengthen their liquor distribution business, along with developing brands that aim to captivate the millennial consumer. Learn more about chilean premium wines in www.cortahojas.com Although, the wine industry has been trying for some…