The challenges of Chilean wine for the next few years with Premium wines
Chilean wines are in a consolidation stage and the country strategy is to continue improving in value and, therefore, rather than growing in many boxes, the growth plan is in high-end wines, called premium wines. Chile has already decided to enter the Chinese market, which is the main market for all Chilean production companies. However, responding to the requirements of markets such as Asia generates huge production needs, much higher than currently available. For this reason, wine producers and marketers…