Women and Wine … the Challenges of Business
The competitive world of wine, constantly seeks to adapt its products to increase the number of consumers. A very important segment is women. Different campaigns directed to this segment have been developed in the last time. Although some studies suggest that there is not much difference between men and women when buying wine, specialists say that the strains preferred by the female segment are chardonnay, sauvignon blanc, rosé, pinot and mixed fools. Some data to keep in mind. Women…