Penetration of wine in youth segments … a new opportunity for Chilean wine export
Chilean wines exports.-/ Young wines have been learning more than is believed. Recent market studies say that young people (aged between 18 and 40 years) prefer to choose a wine for its quality, leaving aside the price. It follows that the youth thanks to greater economic and possession at the time of choosing a wine prefer quality over price. Designation of Origin (DO) is also a variable to consider, as the support and identification of the geographical location that provides the…