Constellation Brands hones in on wine consumers with multi-pronged mobile strategy
Mobilemarketer.com/.- Constellation Brands, a leading premium wine company, invests 25 percent of its wine and spirits marketing budget on digital, with a particular focus on mobile given that wine drinkers tend to be heavy users of these devices. A 200 percent increase has been observed in digital engagement, and while in the past, the company leveraged third-party apps such as Hello Vino and Shopkick, more recently it has been focused on tracking mobile ads back to incremental sales. “We have…