Uproot targets millennials with wordless labels
Napavalleyregister-./ Many wine companies are trying to figure out how to appeal to millennials, people from 21 to 35 who seem more attracted to cocktails and craft beer than wine. Most of these companies are adopting hip personas, embracing social media on the Internet and offering low-cost wines recognizing that many young drinkers aren’t making much money. Uproot Wines is after millennial drinkers, too, with eye-catching minimalist labels, edgy graphics and a major effort to reach prospective customers via social media.…