NEW YORK – May 21, 2014 – You loved that wine, but you can’t remember its name. It was a white wine, but was it Sauvignon Blanc or Semillon? There was a horse on the label and it had a natural cork. That’s all that you can remember though, so how are you going to find that wine again? Most people remember visually and much more so than by other senses*. Because of this, many wines are abandoned in our…
Oregonlive.com/.- Forget the winding gravel road, the bucolic scenery and the neat rows of vines; Union Wine Co. is tucked into the back of a Tualatin industrial yard. Visitors must navigate past massive stacks of steel pilings to find any evidence of winemaking. The payoff is the sight of four building-sized cylinders gleaming silver in the sun. They’re stainless-steel wine tanks, on a scale we don’t often see around here. This doesn’t look much like your typical Willamette Valley winery.…
Mobilemarketer.com/.- Constellation Brands, a leading premium wine company, invests 25 percent of its wine and spirits marketing budget on digital, with a particular focus on mobile given that wine drinkers tend to be heavy users of these devices. A 200 percent increase has been observed in digital engagement, and while in the past, the company leveraged third-party apps such as Hello Vino and Shopkick, more recently it has been focused on tracking mobile ads back to incremental sales. “We have…
Decanter.com/.- Pesticide use by winemakers is under extra scrutiny in Bordeaux after several school children were briefly hospitalised by suspected exposure to fungicide from a nearby vineyard. A junior school in Bordeaux’s Blaye region saw 23 pupils affected by nausea and headaches on the morning of 5 May, following fungicide spraying in a next-door vineyard. Some of them were taken to a local hospital and put under special observation, although symptoms faded within 24 hours and all returned to the…