Chilean wine producers develop a strategy to raise the price of their wines in the international market by around 20% in the next five years, boosting the positioning of their premium products.Learn about premium Chilean wines.
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Chile is the fourth largest exporter of wine in the world, managed to increase the price of its wines in small margins in the last two years to reach an average of $ 29 per box.
It is expected five years from now that the price should go from 35 to 36 dollars a box. It is a great challenge, it is not little. In a decade, Chilean wine producers expect the price to reach $ 40.
To achieve this goal, Chilean wine producers concentrate their efforts on promoting their premium category wines, especially their two outstanding strains: Cabernet Sauvignon and Carmenere. But also bet to give greater visibility to lesser known strains such as the carignan or the country strain, characteristic of Chile, explained Silva.
The Asian market will continue to be the most desired by Chilean wine exporters, especially China, a country to which Chile exports about 20% of its wines worth 66.3 million dollars annually.
The Asian market, not only China, also Japan or the Philippines, has grown a lot. Not being a wine region, they found in Chile a privileged area of wines.
The United States, Africa and Brazil are other markets to which the strategy of Chilean producers will aim to achieve their growth expectations, which this year rank between 6% and 8% with respect to 2018.
During the past year, the country produced a total of 1,289 million liters, which represented an increase of 36% compared to 2017.
Learn about premium Chilean wines.
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