The Chilean wine exporters are very optimistic with the results that the wines obtained in the period between January and April of 2018, where exports reached US $ 44.5 million, which means an increase of 26.6%.
For a long time, the United Kingdom was one of the main markets for Chilean wine exports. In fact, the Chilean Premium wine has always been highly valued by the English. Although, Chile still has a low production in volume of Premium wines, the important one is that the English experts are those who have raised the quality of Chilean wine the most.
After the Brexit was approved in June 2016, the United Kingdom began to lose its attractiveness as an export destination for foreign products, due to the fall of the pound sterling. In this context, the United Kingdom fell to fifth place among relevant markets, with sales of US $ 133 million FOB. Fortunately, the pound is recovering and this European nation has been recovering the attraction for wine exporters, including Chileans.
So far this year, shipments of Chilean bottled wine to the English island accumulate sales of US $ 44.5 million, up 26.6% compared to the same period of 2017. It is even more important increase in terms of value among the top five destinations for local products, surpassing Brazil and positioning itself as the fourth relevant market for Chilean wine.
So far, the United Kingdom is one of the countries with the lowest prices in all Chilean wine export markets, only US $ 20 per box. On the other hand, in the United Kingdom there is room in the specialized trade to sell Chilean wines at a higher value, something that at the moment, in any case, is still a minority and not a massive one.
Chilean wines are attractive, but improving the numbers will also depend on the Chilean wineries that recover the potential that the market once had, selling the wine at the right prices and being consistent in quality, without excessive rebates or short-term promotions.
At cortahojas.com we continue to promote the quality of Premium export wines.
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