A new South American country joins the boom for the preference of Chilean wines. We are talking about Paraguay. Currently, about 60% of local wine consumption is dominated by products of Chilean origin. Consumers’ preference lies in those price segments that fluctuate between so-called medium and low. For this reason the Chilean exporters decided to promote the landing of high-end labels to accompany the growth of the gastronomic spectrum that this country experiences
In this way different activities are being organized, such as tasting and marriage events, where representatives of media and influencers, sommeliers and television faces participate.
Exporters have noted an important gastronomic development in Paraguay, whose wide range of options also includes the revaluation of the traditions and origins of the Guarani culture, which allows the gastronomy industry to spread. That’s why the commitment to Chilean wineries that produce premium quality wines is precise and reinforces the commercial objectives.
The values of the bottles already available in the Paraguayan market average the US $ 36 sign of the interest of the Chilean wine industry in accompanying the expansion of gastronomic offer of high level that is evidenced in Paraguay.
The bet is to offer more options to the delicatessen segment, so that wine lovers can see the fruit of the delicate work of making a high-end drink, within which there are products that rest for up to 20 years in French or American oak barrels.
Chile is diversifying markets, wineries and even vineyards, with much technological innovation and marketing process, more corporate image and country brand, since wine is the main global ambassador of its industry
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