Chilean Premium wines by www.cortahojas.com. / Continuing to improve the positioning of Chilean wine in the main foreign markets is the central objective of the commercial strategy to be implemented by the Chilean producers of export wines. The idea is to increase the value of one of the most important Chilean ambassadors at the foreign tables.
For the wine sector the main market by 2025 will remain China, USA. And Brazil, England and Canada. Of all these countries, the main growth expectations for Chilean products are in the Chinese market.
Chilean producers seek to create greater demand for fine wines, position them in the premium segment and increase the average price of exported products. The strategy includes strongly attacking consumers located in the millennials segment, which according to guild figures push more than 45% of the wine in China.
In the United States, the guild will work to reposition the wines in that market as products of a higher value, as in Brazil, where due to the economic recession consumers began to buy wines of lower value.
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