Chilean premium wines.-/ The planning of the guild with a view to 2025 has as main goal to increase the demand and the average price of Chilean wine abroad, and to increase the competitiveness of the sector.
The Chilean producers of export wines developed a strategy for 2025, which seeks to address the challenges of the sector in the coming years. The objective is to consolidate the country as the number 1 producer of premium, sustainable and diverse wines of the new world, promoting and positioning the appellation of origin and contributing to the development of the industry as a whole.
The main goal is to increase the demand and the average price of Chilean wine abroad, and increase the competitiveness of the sector based on the positioning in the four pillars: quality and diversity, sustainability, innovation and country image.
To achieve the objectives strategic actions were defined, such as promoting a portfolio of quality products and premium prices among the millenials, key opinion leaders and influencers of local media and social networks of USA, China, Brazil as priority, and United Kingdom and Canada.
Quality and diversity of Chilean export wine