The competitive world of wine, constantly seeks to adapt its products to increase the number of consumers. A very important segment is women.
Different campaigns directed to this segment have been developed in the last time.
Although some studies suggest that there is not much difference between men and women when buying wine, specialists say that the strains preferred by the female segment are chardonnay, sauvignon blanc, rosé, pinot and mixed fools.
Some data to keep in mind.
Women represent a greater proportion of wine consumers than men and are more likely to drink it at social gatherings, providing an opportunity for brands to be able to connect with them. In the US, women make up 56% of all wine consumers, and in the 22- to 30-year category represent 66% of consumers of high-frequency wine, according to the Wine Market Council, A body that brings together grape growers, wine producers and distributors.
Another finding is that in Australia, among women between the ages of 25 and 34, women make up 74 per cent of that age group.
At Chilean wines.com you can find all these wines, which offer a perfect combination between price and quality. To get any of these wines you must contact directly through the website and an assistant will contact the customer.
There are different alternatives of both varieties and packaging, ranging from bottles, boxes of wines or formats such as Bag a Box or bulk wines.
Learn more about Chilean wines at CortaHojas.com