The internal instability presented by the United States and the United Kingdom during 2016, generated doubts in the different productive sectors. Precisely, Chilean wine exports to these markets were also complex, considering that these are the main destinations for Chilean wine exports.
According to the daytos provided by Vinos de Chile, in the period between November 2015 and October 2016, exports of bottled wine to the US Fell 8.02% in volume and 9.31% in value. And, in the United Kingdom, shipments rose by 3.7% in volume and decreased by 4.89% in value.
Although these would be transient domestic episodes, industry claims that in the United Kingdom the situation is less complex than in the US, since the decrease in value was mainly due to a fall in the rate Change since the approval of Brexit.
The strategy that wines producers must address in the future is to focus on the millennials segment, in addition to achieving a better positioning of Chilean wine among critics and sommeliers.
From Chilean-Wines.com affirm the prospects that are projected are positive and we must wait for these markets to calm down, and that sales will be driven by the premium wines.
By 2017 the target will be in China, Eastern Europe, the United States, England, Ireland and Brazil, where significant growth is projected.
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