Learn more about the best chilean bulk wines cortahojas.com /.- While it is a country with a market newly awakened to foreign wines, over the years, wine consumption has become to the upside, showing good opportunities for exporters.
Currently, wine consumption in South Korea represents only 2% of the alcohol consumed in the country. The market for alcoholic beverages is totally for beer.
The main characteristics of the wine in South Korea is related to the health benefits of its consumers.
This 75% correspond to red wine consumption, as in other Asian countries.
The consumer profile of wine in South Korea: young, professional, between 30 and 40 years.
The French and Chilean wines dominate the market. France leads in value and quantity, Chile.
France relies on its great reputation worldwide and Chile in its price competitiveness (strengthened by the Chile-Korea 2002) and developed successful marketing campaigns (Sabores de Chile, Chile-Gastronomic Week, press campaigns invitation to journalists) which have enabled it to export 2014 about $ 40 million in wines for this market.
In value, France represents 30% of the market for wines and Chile 21% followed by Italy and the United States.
In South Korea there are about 400 licensed importers for alcoholic drinks but only 60 are active.
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