Wine, the king of exports and increasingly popular outside the country, is already an inseparable part of the Chilean identity.

The next September 4 is the National Day of Chilean wine, a date that commemorates a letter signed in 1545 by the conquistador Pedro de Valdivia in which he asked King Charles V “vines and wines to evangelize Chile”.
474 years later, the wine has become one of the best ambassadors of Chile abroad, in a country that has valleys that extend from north to south of its narrow geography, such as Aconcagua, Casablanca, Maipo, Elqui, Limiarí , Cachapoal, Colchagua, Curicó, Maule and Itata, among others.

Chile is the largest exporter of wines from the so-called New World countries, surpassing Australia, the United States or Argentina.

Although the most consumed grapes and which have been the traditional brand of the country are the Carmenere or the Cabernet Sauvignon, the new tendencies aim to find new flavors, with wines grown at the foot of the Cordillera or on the Pacific coast. Also to investigate and recover old strains and return to traditional methods of production: the so-called author wines are steeper, with productions ranging from 500 to 2,000 bottles and which are not found in supermarkets, but have their own fair, like the increasingly popular BocaMorada.

Organic, biodynamic or sustainable production wines, one of the biggest bets in the country’s production, also gain ground.

On the other hand are the original or old vines, which can be transformed into a market opportunity. You have to see how much potential it can have, because many times new or very old vines appear and it is thought to be a boom, that the wines are going to be sold immediately and this is not always the case.

Finally wines are made from some new strain but the great mass is there because there is no market for all that. So it is very important not to generate false expectations with the appearance of many heritage strains, new strains, which for me are tremendously important and we must support all that: But we must not create false expectations about possible national and international sales volumes because everything this has its limitation. Today, with the strains that sell the most, Chile is fighting with the world.

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