Irregular performance showed exports of bottled Chilean wine during the first three months of the year. In the first quarter of 2019, the value of shipments abroad of this product had a drop of 6.1% with US $ 341.7 million. While the volume also decreased by 4.5%, with 12 million boxes.

The lower registered dynamism was due to different factors. On the one hand, the “commercial war” has generated a climate of uncertainty, especially in China and the Chinese are being more cautious and do not want to take risks with such large volumes.

At the other extreme, the United States continues to deliver negative figures, which also affected performance at the beginning of the year. The month with the worst results was February: exports of bottled wine recorded a drop of 11.5% in volume and 15.5% in value, compared to the same month of 2018. This was explained by a decrease in Shipments to Japan and Holland.
On the other hand, starting in March there were indications of the activation of the demand, which gives good signs of what will happen in the future. In fact, during this month there was an increase of 0.4% in volume, with four million boxes sent abroad.

The average price stood at US $ 28.6 per case, with a slight decrease of 1.7%, compared to the same period of the previous year. The segment of wines over US $ 60 per box had an increase of 7.5% in volume and 0.5% in value. This price category represented 4.4% of the volume exported and 15.4% of the value of Chilean bottled wines in this first quarter.

These results are in line with the 2025 Strategy of the trade association, which seeks to position the country in the most valuable categories through the promotion of higher quality wines in the relevant markets.
The Brazilian market recovers.

In the first quarter of 2019, China remained the main destination for bottled wine exports. During this period, 1.9 million boxes were shipped to the Asian country for a total value of US $ 59.1 million, representing an increase of more than 2% in volume and value. This is a discrete increase compared to the growths close to 30% that this market used to have. There has been a slowdown due to uncertainty, but consumption remains the same, that says that in the future we will have good returns.

As for the US, the performance of Chilean wines was not good. The value of exports decreased 15.4% with US $ 33.5 million. Although exporters are aware of the continuous decline that has occurred in the US market and therefore are working to reverse the image of Chile in that country. Although there were also surprises: during the first three months of the year exports were made to Germany for US $ 9.35 million, 70.3% more than in the same period before. “Germany is responding very well to the positioning strategy of Chilean wines.

Brazil is one of the most important markets in the region for Chilean wines. In the first quarter it showed a rebound with respect to 2018. The volume of shipments rose 35.8%, while the value increased 24.6% with US $ 28.8 million.
The goals are ambitious: raise the volume by 3% and the value by 6%. For this the guild of Chilean wines will concentrate on three keys. The first will be to continue focusing on China as the main market, with the aim of once again revitalizing the demand. Second, betting on the consumer in Brazil, where there is a very low consumption of 1.9 liters per capita, that is why there is a huge potential to exploit. Finally, recover the results in the United States, through a campaign and investment focused on enhancing the highest value wines.

Wine in bulk
In relation to bulk wine, good results are also expected. For Chile it has been a particularly good year for wine exports in bulk.

On the other hand, Chilean producers seek to expand their shipments to the gigantic Asian market. Winemaking is very important for Chile. Foreign sales already exceed two billion dollars; They reach more than 150 nations, placing the country as the fourth largest exporter in the world.

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