Surprising has been the evolution of exports of Chilean wine since 2018. After a year of short harvest, both in Chile and in the other main producers of the new continent as well as the old, a decrease in sales volume was expected, logical increase and, of this, an opportunity to improve the positioning of Chilean wines; gain in value and image, even if lost in volume.
Some of that has happened, both in Chile and in countries such as Spain and the world, but it has not been a particularly good year for our exports of higher value (packaged wines), while it has been an extraordinary year to sell bulk to who needed Chilean wine to maintain their commercial networks and the satisfaction of their customers.
Good conjunctural business that, however, already in 2019, with a return to excess production and availability, the panorama will change somewhat.
On the other hand, Chilean producers seek to expand their shipments to the gigantic Asian market. It is a small positive aspect in an “eye for an eye” commercial dispute that has drastically reduced the price of copper, which represents just over half of Chilean exports and billions of dollars a year in foreign investment.
Winemaking is very important for Chile. Foreign sales already exceed two billion dollars; They reach more than 150 nations, placing the country as the fourth largest exporter in the world.
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