The Chilean wineries are using a strategy to give more visibility to the wines and thus be able to offer their products for the consumption of thousands of travelers. In fact, more and more people will be able to enjoy a wide range of Chilean wines on different flights around the world, including airlines from places as diverse as Sri Lanka, South Korea or the United Arab Emirates.
At the end of 2018, wines began to rise to the different airlines and deliver them to the various duty free operators in airports, cruises and ferries.
Experts have identified that this is a great opportunity to strengthen and expand the presence of Chilean export wines, especially premium wines, among the thousands of passengers that are traded from one place to another either for business or holidays. The main wines that get on the plane are the so-called premium wines, super premium and icons, which through this route have a high visibility and global image. Chilean wines can be enjoyed on airlines such as Korean Air, Singapore Airlines, Avianca, LATAM, Taca, and Emirates, which were added this year in the executive class.
Analysts confirm that Chilean wine has established itself as one of the main builders of Chile’s country brand in the world and airlines are the first showcase for tourists.
For this reason, alliances are being generated with different airlines at a national and international level, including LATAM, Srilankan Airlines, British Airways and, since this year, Xiamen, China Southern Airlines and Hainan.
It is important and convenient to be present in the world of airlines, because it is a relevant showcase for wine. It offers exposure to a group of very select passengers and people, who are exposed to high quality wine from all over the world.
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