The increase in sales of Chilean wines exported to China is an increasingly relevant fact. While trade war has been a concern for many, China’s economic relationship with Latin America, and especially the wine industry, has strengthened and is showing that it is very solid

Since 2016, China has become the largest market for Chilean wine, surpassing the United States, before extending that leadership last year. As there is significant trade between Chile and China in products related to agriculture, the tendency of Chinese companies is that they are buying shares in Chilean companies

Sales of Chilean wine to China increased 34% in the first 11 months of 2017 compared to the same period of the previous year, while sales to the US dropped 4.1%.

Meanwhile, Chilean imports from the US UU they were reduced by almost half to US $ 9,500 million in 2016, from US $ 17,600 million in 2012. Shipments from China in the same period remained unchanged at US $ 13,500 million.

Chilean wine captures the attention of Chinese palates

It has been more than a decade since Chilean wines began to arrive in China. At the beginning the Chilean wines could not enter. And it was not that the Chinese did not want them. The real problem was that the exporters did not know the market, did not have contacts or knew how the Chinese consume wine.

In all these years the Chilean exporters have been learning and obtaining the necessary experience to position the products and compete with other nations in a market as complex and competitive as the Chinese

When the first trips started, the producers traveled without much information and thus began to understand how the Chinese consume wine, what they like, what they are looking for, and why they want to buy wine. China is a country that has a system of trade and consumption of wine absolutely different from the rest of the countries where Chilean wines and Premium Chilean wines are sold.

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