Chilean wine is in a very good moment but look closely at the commercial war

When reviewing the moment in which the production and exports of Chilean wine live, it can be seen that, although it maintains a good growth rate, two important phenomena are being watched: commercial war and instability in Brazil, one of the markets most relevant for Chilean wine.

The wine industry works to boost consumption in the local market which, up to now, shows excellent results. However, with regard to the international market, Chilean exporters are concerned about the escalation of the trade war. To date, the numbers indicate the situation has been positive, there are even indexes that say that premium consumption is increasing in Chile and that is very happy for the sector.

Chile needs Brazil to be a stable country
Brazil is a tremendously important market for Chilean wine. Chile is number one in Brazil and represents almost half of the wines imported in Brazil. It is for this reason that Chile needs Brazil to be a stable country. The continuous changes in the price of the Real and the instability of Brazil, obviously put general uncertainty in a market that is relevant. But there is confidence that Brazil in the future can stabilize in terms of its economy and its regulations.

Commercial war
In confrontation between China and the United States for tariffs is a factor of concern for the sector. For Chile, any type of commercial war is not favorable and neither is it an opportunity. In the medium and long term these commercial wars are the only thing that they do is not let calm work to those who want to sell their products and not let buy calm those who want to acquire those products.

In relation to the departure from the United Kingdom, another key market for local wine, from the European Union; This country, which is the 5th market for Chile, with 8% of shipments of bottled wine, has presented challenges, mainly associated with the swings of the local currency. However, the situation is optimistic given the interest aroused by the local product in that country.

Chilean wines, mainly Premium wines, are being recognized all over the world. A clear example of this is the Asian continent. Undoubtedly, high-end or premium Chilean wines are the most important in the international high class market. Chilean wines occupy an important place in this booming Asian market.

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