Learn more about Chilean export wines and premium wines on the site at www.cortahojas.com
The growth of the Chilean wine market has come hand in hand with the quality they offer and the moderate price, a combination that makes the product very attractive. These results have been possible due to the greater experience of the Chilean exporters but also to an important factor … the Chinese demand for Chilean wines.
China has made it possible for its high demand – by a middle class that is growing and interested in tasting and giving away luxury products, and the possibility of exhibiting wines at trade fairs that are constantly organized in China.
More and more Chilean wineries participate in fairs and exhibitions of the International Imports of China (CIEE) in Shanghai and other regions of the country, where they show their achievements in terms of development.
For Chile, the wine industry is one of the most visible sectors of the country internationally. Those who have had the opportunity to know and experience the variety and quality of Chilean wines have been impacted, especially when compared to wines from France and Australia.
Currently in China there is a very strong demand for secondary brands that offer some exclusivity instead of consuming those that are already established and have a global reputation. Somehow China is reinventing wine marketing and importers seek exclusivity and look for secondary brands that are theirs and they invest a lot in the promotion of those brands. This process has led to many secondary brands being even better known in China than globally.
Another factor that has helped the sales of exporters and also to increase the consumption of wine in China is the rise of digital sales platforms, which allows a direct retail, especially for cheaper wines, which They are competitive in price. One of these platforms is www.cortahojas.com
For premium quality products, more development is still required and over time there will be a change and deeper knowledge on the part of the Chinese to dare to pay more value for exclusive online products. When a consumer wants to level up and go to a more expensive wine with more specification what he is looking for is to go to a store or talk to a wine specialist and if he already has the knowledge he buys it online.
This type of initiative is helping Chilean wines not only reach Shanghai and Beijing, but rural buyers that now account for 17% of all online sales in China. China is by far the largest online wine retailer in the world, which currently accounts for 10% of the Chinese market.
This democratization of wines will lead to China becoming a strong market and Chile is probably the most progressive country in the New World in terms of its vineyards, which have a history behind that makes them attractive for the emerging Chinese market.