It has been more than a decade since Chilean wines began to arrive in China. At the beginning the Chilean wines could not enter. And it was not that the Chinese did not want them. The real problem was that the exporters did not know the market, did not have contacts or knew how the Chinese consume wine. (Learn about premium Chilean wines in www.cortahojas.com).

In all these years the Chilean exporters have been learning and obtaining the necessary experience to position the products and compete with other nations in a market as complex and competitive as the Chinese
When the first trips started, the producers traveled without much information and thus began to understand how the Chinese consume wine, what they like, what they are looking for, and why they want to buy wine. China is a country that has a system of trade and consumption of wine absolutely different from the rest of the countries where Chilean wines and Premium Chilean wines are sold.

The main challenge that exporters faced 10 years ago was that they did not know the market well. China being a large country has a different characteristic, since each of its provinces is different, with different customs. The first markets to open for Chileans were Shanghai and part of Beijing, but the rest of China did not buy wine.
Although in those years it was a very incipient business, there was clarity among the exporters that there was a lot of potential and, little by little, the market was beginning to open up. The most attractive thing about this market is that more than 80% of the sales of premium quality wine are not for personal consumption but for gifts on special dates such as the Chinese New Year or the Mid-Autumn Festival. This was discovered by the Chileans three years after they were selling wine in China.

Six years ago, the wine market exploded and China became the main destination for Chilean exports of that product. A sample of this is that in 2017 8.2 million boxes of Chilean wine entered the country for a value close to US $ 254 million, an increase of 29% with respect to the previous year, and the first six months of 2018 have shown greater dynamism growing by 9.4%, equivalent to US $ 124.3 million.

Chilean wines, mainly Premium wines, are being recognized all over the world. A clear example of this is the Asian continent. Undoubtedly, high-end or premium Chilean wines are the most important in the international high class market. Chilean wines occupy an important place in this booming Asian market.

Learn about premium Chilean wines.

Visit our website
If you need information about chilean wines from cortahojas.com visit our website where you will find all our contact information