Chile…. producer of premium, sustainable and diverse wines

2020 is one step away and Chilean wine producers have developed a work plan to optimize management in Chile and abroad; besides increasing the diversification of markets towards non-traditional destinations. As is the Indian market; and the permanent support for the export of superior wines, that is, premium wines.

The strategy to 2020 to develop the growth of the industry. In addition, he asked the authorities that the wine be included in the Partial Scope Agreement with India, since it would open the doors to a market of 300 million consumers.

2018 has been a complex year for the Chilean viticultural activity, considering the international economic context. Although the exchange rate has risen in recent months, projections indicate that the year will close under the projected and, the increase in costs continues to rise, igniting alarms for long-term competitiveness.

All this situation has broadened the view of producers, who visualize positive results and confirm the economic sustainability of the industry with a view to forward.

2020 in the cross hairs
Given the projections regarding the future demand of Chilean wines, producers are confident that Chile is on the right track to become a relevant player in 2020. This is, the most important supplier of Premium, Sustainable and Diverse wines of the New World. Everyone knows that it is not easy, however this is a task that motivates and poses greater challenges to consolidate what has already been achieved through work in the sector and a solid public-private partnership.

Currently, Chile has a turnover of 2,400 million dollars between exports and the local market, which adds a productive area of more than 125,000 hectares and a very important role in agro-industrial employment

In relation to markets, it is important to highlight diversification as one of the strengths of the industry with the United States and the United Kingdom as the main destinations, but also exporting to Brazil, Asia and even countries such as Russia, to provide dynamism.

In addition, Chile has continued to intensify the focus in Asia, thanks to a more powerful presence in that continent during the year, and also in the United States.

Chilean wines, mainly Premium wines, are being recognized all over the world. A clear example of this is the Asian continent. Undoubtedly, high-end or premium Chilean wines are the most important in the international high class market. Chilean wines occupy an important place in this booming Asian market.

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