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The challenges for Chilean wine producers do not stop. For some time now, options have been opening up for new vineyards, ranging from the introduction of Italian and Spanish vines to the rescue of the diversity of plant material that has come to Chile centuries ago. Ancient varieties such as albariño or aglianico appear as alternatives, together with the exploitation of the productive and enological characteristics hidden in the different cabernet sauvignon and carmenere existing in Chile.
The vineyards have discovered the great genetic wealth in their vineyards by combining them with these “forgotten” vines, rescuing ancient vines or importing new varieties, the aim is to expand the range of options that Chilean winemakers have.
The discovery of multiple types of carmenere or cabernet sauvignon, with different harvest times, or an albariño that comes from the foot of the Andes mountain range are part of the current panorama.
The experts point out that if you want to compete in the segment of the highest value wines, you have to offer unique and high quality products. The more strains available, the easier it is to explore and express the territory that Chile has.
Some of these wines can reach high prices, even more than four times the Chilean average, that is, close to US $ 120,
Chile is working on the correct route. The vineyard surface has grown north and south in search of quality, not volume. However, that has been done with the same eight traditional varieties. You can try a chardonnay both in the north and in the south. It is possible that other varieties allow to express these terroirs with high quality.
On the other hand, consumers want fresher and easier-to-drink wines. Then, the Italian strains allow to respond to that demand. It is not about making Italian wine in Chile, where the climate, luminosity, among other factors, are different. What is sought is to help express the diversity of terroirs that exist in the country
Beyond the origin of the vines or if they are individual undertakings or business projects, there are signs of a renewed concern for the genetics of the vines. Rather than trying to replicate what is done in California and aim for massive, cheap and well-known wines, what is sought is to show different proposals.
Today in the world there are consumers with demand for wines with identity. It is a market that did not exist 20 years ago or that did not have the current dimensions. In addition, new technologies, such as DNA analysis and connections with international research networks, have also been a boost.
Chilean wines, mainly Premium wines, are being recognized all over the world. A clear example of this is the Asian continent. Undoubtedly, high-end or premium Chilean wines are the most important in the international high class market. Chilean wines occupy an important place in this booming Asian market.
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