Wine experts have been claiming for months that China is the fastest growing market in high-end wines in the world, and, therefore, Chilean wines are currently seeking to satisfy Chinese consumers in this segment.
The Chilean winemaking tradition is already being recognized in the Asian continent, which has been achieved thanks to the efforts of Chilean producers and exporters through the Government through ProChile, which is an institution in charge of the promotion of Chilean exports. to the diverse market, but without a doubt that high-end or Premium Chilean wines are the most important in the international high class market.
In recent years, China’s wine market has experienced great expansion. According to the International Organization of Vine and Wine, the Asian country drank some 1,720 million liters, representing an increase of 6.9 percent year on year, the highest in the world.
Chilean wines occupy an important place in this booming market. According to Vinos de Chile, the trade association of wine producers of Chile, in 2016, exports from Chile to China rose 18 percent, making the Asian country the largest destination of Chilean wines, while the Latin American country is the second country of origin of the Chinese import of wine.
According to experts, Chilean wines have to advance in China’s high-end market. Until recently, French wines were privileged among Chinese consumers, but this is changing thanks to the great potential offered by Chilean wines, as they have a very good quality and really convenient prices, even cheap, in terms of price / quality ratio
Currently, Chinese consumers are paying more attention to wine quality, and higher quality products are coming out of Chilean vineyards, through the improvement of production processing and the incursion in what is called organic agriculture.
In addition to its high quality, in the process of making its way into the Chinese market, Chilean wine is helped by reduced taxes. In 2005, China and Chile signed a free trade agreement, and since January 2015, Chilean wine can enter China with “zero taxes”.
But we must be vigilant, because while Chilean wines flourish in China, the Chinese wine companies also intend to enter the Chilean market. Chinese winery group Changyu acquired the Chilean company Bethwines, which produces export wines, reflecting the recognition that there will be a long-term and close relationship between Chileans and Chinese.
Learn about premium Chilean wines.
Visit our website www.cortahojas.com
If you need information about chilean wines from ch.com visit our website where you will find all our contact information