In the last time it has been giving a lot of importance to the export wines, mainly the Chilean Premium wines. However, there is another important actor that has low visibility and that is relevant in the international wine market
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The axis of this business is in Europe and today there are many opportunities for Chile. Worldwide, wine in bulk fluctuates by 4,000 million liters per year. At present, the varietals that the global market demands the most are cabernet and chardonnay, also the carmenere. Malbec as a varietal is in a secondary place.
The commercialization of bulk wine has a growing trend in Europe, where three factors coincide: ecology, private or white brands and the economy.
The environmental impact or carbon footprint of the gases that are emitted into the atmosphere is one of the determining factors in European and Northern Hemisphere industry in general. Clean production is a value for the European consumer.
There are more and more brands in the north in Europe and in the United States that have their wine label. The same happens in Chile, where CH.com is an important player, mainly for Asian markets. That is why supermarkets, catering services and hotels are interested in importing and bottling wine, to show their identity and logo on the label of their red wines. and whites.
The third leg of the bulk wine business in Europe revolves around the cost reduction. The special tank that is filled with wine, something like a giant bag in box and known as flexitank, fits in a container and loads 24 thousand liters, instead of the 9,000 liters that could be carried if the wine were in bottles of 750 cm3 . This wine reaches its destination in the container and then packed in places near the consumption points. There are large bottling complexes in the north of Germany and in England the big plants with high technology stand out, working 24 hours and at very low costs.
Germany, the United Kingdom and France are three major markets to target for Chilean wine in bulk, to which we must add Russia and China. Of course, Chile must compete with Spain. Other potential markets are the United States, Canada, Mexico, Peru, Russia, Germany, the United Kingdom, Japan, Denmark, Switzerland, Belgium, Italy, Portugal, the Czech Republic, the Netherlands and Sweden.
The bulk wine from Chile has a USD 250/300 port cost and a similar land transport amount. Chile is three times cheaper than Argentina, which has high logistics costs. For example, today to ship a container through the port of Buenos Aires has a cost of USD 700/800 only for port expenses, plus the transfer of the product by land, which totals USD 1,900 / 2,000.
Learn more about wine and its market in cortahojas.com. Chile is one of the main producers of quality wine in the new world. It is a relevant competitor of European wines but with much more convenient prices.
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