Chilean wines are in a consolidation stage and the country strategy is to continue improving in value and, therefore, rather than growing in many boxes, the growth plan is in high-end wines, called premium wines.
Chile has already decided to enter the Chinese market, which is the main market for all Chilean production companies. However, responding to the requirements of markets such as Asia generates huge production needs, much higher than currently available. For this reason, wine producers and marketers (such as www.cortahojas.com) are developing a plan to increase plantations, looking for areas to plant the attractive strains for Asian consumers such as Cabernet Sauvignon and Carmene, mainly
On the other hand, the investment plans of Chilean wineries are difficult to determine, since they are subject to different variables, such as the exchange rate and the commercial policies of the different countries.
In terms of wine, the Chinese market is a tremendous challenge for Chile. The per capita consumption in that country is less than two liters – in Chile it is almost 18 liters – and wine is being seen as a very good product. In other words, its potential is gigantic.
However, this market also presents risks for Chilean wine and this is none other than the same market. One of those risks is the Australian wine that is also coming strongly to China. Australia publicly reported that it has an investment plan of US $ 40 million for the next four years to promote its wines in China. In contrast, Chile plans to invest US $ 4 million for the same period. In addition, in 2019 the Australian products will begin to arrive with zero tariff to China, just as today Chilean wines arrive.
Chilean exporters need more resources to achieve better results in positioning and brand identity. What is assured is the quality of the wine, but there are not enough resources for more people in the world to know what we have.
Chilean wineries, such as cortahojas.com, are also betting on the US. It is in this market where varietal wines are strongest. Here the strategy is to improve the positioning of high-end wines. In the case of the United Kingdom, the complex stage of Brexit is being overcome, although we can not yet speak of a takeoff. He also said that prices had risen very modestly. The important thing is to be in England, since it is a market of great world visibility, a lot of competition and price wars.
Learn more about Chilean Premium export wines at www.cortahojas.com. Find out about the news and curiosities of wine.
If you look for quality wines, from different strains visit us and consult. We sell wines in different formats according to the needs of our customers, for them we have developed bulk wines, bag in box, traditional bottles and other novelties.