The scenario has become complex for the main national vineyards. The fall of the exchange rate has been generating more of a problem to Chilean wineries, mainly to those that export their products. The two vintages of low production volumes and the tailbacks that Brexit originated in the United Kingdom, have installed an environment of concern for some Chilean companies. Some have adjusted their budget for investments, due to the increase in costs in raw material and labor.
It is especially hard for winemakers to handle these external variables, since remittances receive them in dollars, while the costs in salaries, grapes (when there are shortages) and inputs must be paid in pesos.
In this scenario, there are vineyards that have begun to make changes in administrative structures, changes in distribution channels, changes in management and executive changes.
Against this scenario, Chinase presents as an alternative for Chilean vineyards. The potential for growth in consumption in the Asian market and the increases in volume and value shown by Chilean wines in that country emerge as a positive way to counteract the poor performance of Great Britain as a result of Brexit and high competition. that exists in the United States.
China was, for the 2nd year in a row, the main destination for shipments of Chilean wine, to which a total of 8.2 million boxes were exported in 2017 and a commercialization of US $ 254 million was achieved. Canada and Japan also appear as attractive destinations for national firms.