The guild’s strategy of focusing on wines of over $ 60 a box pays off, with a 6.7% increase in value. Chilean export wines closed a positive 1st quarter, growing 6.2% in value. According to data provided by the guild of wine exporters in March this year there was an increase in the average price of 6.3%, an increase in the monthly value exported of 1.9% and a decrease in the exported volume of 4.2% in relation to the same month of the year 2017.
The US $ 60 / box category presented an advance of 6.7% in value in the first quarter, despite falling 8% in volume.
The behavior of exports in the accumulated of the year is shown as follows: China, the United States and Japan lead shipments, in terms of higher growth. For example, China grew 17.9%; Brazil, with 14.98%; South Korea, with 31%, and Ireland, with 45.5%.
In the last 12 months, the 2017 positions remain: China, first, with US $ 262.7 million; The United States is the second largest destination, although it accumulates a fall of -10% in twelve months.
These data are really important for the Chilean wine industry, since it closes with very good numbers in the first quarter of this year, where the focus has been on the construction of premium image of Chilean wines.
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