Chilean premium wines.-/ China and Chile are analyzing the possibilities to make the Chilean wine entry to Chile more agile. Much of the constraints on the growth of wine consumption in China has been due to the difficulty in distribution. Today we are working to open new opportunities from the hand of a consumer eager to learn wines in China.
For several months now Chilean businessmen have held meetings with Chinese authorities to see alternatives and to be able to introduce wines to the Customs Zone in Yantai and move them to Central China with greater ease.
Currently, China has better infrastructure and is able to receive, bottle, label, store, dispatch and trace each bottle to the final consumer’s hand.
The Chinese consumer is accustomed to using QR codes to pay and get more information about the products through their phones. A brake on the increase in wine consumption in this market is the lack of knowledge about wine and doubts about the product being false. With the new technology will be able to trace the wine bottles and solve these big problems.
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