Chilean Premium wines .-/ Chilean export wines have an international reputation. They are among the best in the world. However, domestic consumption is low and there is no clarity as to why one wine is preferred over another.
A study of the Catholic University in Chile, made a study to understand the preferences about wine. And it concentrated on 800 consumers. In them, it was possible to determine in what they were fixed when buying and if they maintained their decision at the time of testing the product.
Surveys in Chile – also conducted in China – resulted in the preferred strains being Carménère and Syrah. It was also found that there is a positive perception of the product by indicating that it is more expensive and has more alcoholic degrees.
As for the choice of strains, consumers prefer the Carménère because “it is considered as our ‘flag’ strain. It was discovered in Chile and from this country began to spread. The Syrah also appears well cataloged, situation that disagrees with the popular belief that the Cabernet Sauvignon would be the preferred one.
The study occupied a group of frequent consumers of red wine, with experiments using fictitious labels, stories, price, brands, colors, etc., and other experiments with well-known brands with values between 3 thousand and 10 thousand pesos.
How will the difference between a wine and a good wine (Chilean premium wines)
Experts point out that Chilean wines are good. A reservation or a big reservation, does not make a big difference for people who drink occasionally.
According to the study, the perception that the more expensive the wine, the better it is, should not exist among Chileans, although it is clear in pointing out that “they do have more quality, but in terms of tastes, it does not vary greatly for occasional consumers “He explained.
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