As of September this year, shipments of bottled wines reported US $ 96.7 million FOB.
Resembling a giant trying to awaken from prolonged lethargy, Brazil is beginning to slowly amend its course. Analysts warn that Latin America’s largest economy has more than 40% of the region’s Gross Domestic Product (GDP) and will soon start to show better figures.
Considering the decline in domestic consumption, Chilean exports to that country have recovered from the initial shock, and this year they have remained resilient to the political and economic disadvantages of Brazil.
Wine is one of the important exports of Chile and Brazil is one of the key destinations for this product.
The wine is the fifth market in relevance, according to Central Bank data. Between January and September 2016, exports of bottled wines reported US $ 96.7 million FOB. This, in spite of the fact that bottled wines had a variation of 14.51% in the Brazilian market compared to the same period last year
Although Chileans recognize that wine consumption in Brazil is still low, with 1.7 liters per capita per year, there is a strong presence of the product in that country due to the variety of wines already present and its high quality.
On the other hand, Chilean wine leads with 53% of the market share of imported wines in Brazil, covering all segments with a positive price-quality ratio in all of them.
The challenge is to increase the consumption of wines in this market. If Chilean wine makes every consumer increase in a little their current consumption, Brazil’s potential would be enormous.