Wine producers gathered in Wines of Chile just provide a new business strategy, which aims to address the segment of the millennials. The first stage of the strategy aims to boost US markets and China, but without neglecting other important markets such as Canada, the United Kingdom and Brazil. In the latter, Chile has more than 40% market share.
United States accounts for 12% of exports, while China accounts for 11% of shipments of bottled wine are the main markets for Chilean exporters.
Chile’s strategy is aimed at the end consumer of these markets, and stakeholders in general. To carry out these actions will use digital media and social networks to reach more strongly to millennials known as the segment.
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