Read more about wines… www.cortahojas.com /.- Independent of that many people may think, the label of a bottle of wine is not only a tool of information on the characteristics of the wine. The label is extremely important since it is one of the main reasons for selecting a wine over another.
It is something like the cover of a film or a book cover. A study in Spain by academics from the University Rovira i Virgili, the price remains the most important when buying a bottle of wine variable, but then in order of importance, follow the label of the bottle. This is one of the aspects most valued by consumers, leaving behind the brand, origin or recommendations from friends or specialized magazines.
In Chile, the areas related to the design of labels have been growing, developing a high degree of specialization, which is in line with the developme wine in the country, which is currently the 4th largest exporter of bottled wine and the first of new world (those countries that are not historical producers such as Italy, France and Spain).
The objective of wine labels is that they should be reflective of the product, with a reading and clear message. Today we find different types of labels for the classics, rupturistas wines, export and local.
The label has to be thought according to the consumer who will run and what qye want to communicate. In this regard, it is important to know the final consumer and understand their preferences. An interesting fact is that labels are more varietals ranks color, unlike the superior wines as Reserva, Gran Reserva or icons, the absence of color is one of its features.
You know, if you’re facing a counter wine, content and can apply this experience you are counting.
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